June Cleveland thinks creating sitcom scenes from different decades with her husband Jim is a fun way to pass the time in the small town of Wheatland Colorado. But when Millie, the very fertile school secretary, proclaims that women in Wheatland are only fertile in their twenties, June becomes desperate to become pregnant before her impending thirtieth birthday. Meanwhile, Jim grows wary of June’s new obsession with a 1950’s sitcom reality and the increasingly bizarre fertility treatments prescribed by Millie’s herbalist. To regain Jim’s affections and prove her ability to be an ideal wife and mother, June decides to win a local beauty pageant. But problems arise when the friends June has enlisted for help, Barb and Vivian, each have their own agenda for the pageant. Vivian is on a quest to regain her philandering preacher husband’s affections by looking hot for Jesus, and Barb wants to use the pageant as a feminist protest. To make matters worse June discovers that Jim likes to bake wearing heels. 1950’s sitcom fantasies, small town reality and gender norms collide in this rollicking comedy about a quest for certainty in a world that is anything but.
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